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Why Pureology??

Posted on Aug 20, 2009

Christie Calloway-Certified Pureologist/Stylist

"As a certified Pureologist who uses Pureology products daily, I want to share with others why this line of technology is crucial in order to maintain hair integrity and colour……  "

Pureology was developed to help a consumer who was suffering with cancer. She needed products that were “free” of known carcinogens, thus Pureology was born.

PUREOLOGY HAS FOUR CORE VALUES THAT WE ABIDE BY:

PURE COLOUR CARE-anti-fade complex, zero sulfates

PURE INDULGENCE-aromatherapy,rich creamy lather,pear-like essence

PURE NATURE-nourishing, natural extracts; organic botanicals, no pesticides

PURE ETHICS-100% vegan, no carcinogens, partners with National Ovarian Cancer Coalition..all packaging made from 25% post comsumer waste, no animal testing.

 

 

 

FAQ

 

Why does hair color fade?

"Because of UV exposure and free radicals…UV exposure causes free radicals to interact with pollutants and water which causes structural changes in the keratin of the hair. Even the lights indoors can cause hair color to fade!"

 

How does Pureology counteract hair color fading? 

"All pureology products contain high concentrations of anti-oxidants that counteract free radicals . They also contain  exclusive anti-fade complex which ensures that the color stays vibrate and true. We also do not have sulfates in any of our products. Sulfates are surfactants, or lathering agents. Typically, they contain high amounts of salts that strip hair color. What most people don’t realize is that the“color safe” shampoo they currently use actually contains ingredients like sulfates ,that damage their hair color .. "

 

Ok, so I want to try Pureology  now, but I don’t know which system to chose ?!

"I will be more than happy to offer free consulations with any guests at Tera Lane Salon. It’s true that Pureology has lots of options so it can be overwhelming to find what you need without the right guidance, however, EVERYONE can benefit from the use of this incredible line. Whether you have curly, straight , thick or fine hair Pureology can customize a system just for you..Even if dandruff is a problem for you, we have the best shampoo on the market to fit you needs!!!"

"Come in ask for me for a free personalized Pureology consultation and receive a Pureology Treatment for FREE!!  Imagine having beautiful , shiny hair everday..NOW YOU CAN!"

 

Christie Calloway

Tera Lane Salon

205.248.2244