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Stylist Christie White Calloway becomes a Pureology PureArtist

Hi, my name is Christie Calloway. I am a stylist who proudly joined the Tera Lane family in June of 2009. I have been a stylist for almost five years and have loved the opportunity to meet new and exciting people through the course of my career.

In addition to my role as a stylist for Tera Lane, I am also a Pure Artist for the company Pureology. Pureology is the # 1 Coulour Care brand in the U.S.A.  My role as a Pure Artist is to educate others on how these amazing products work and why they are essential for anyone with natural or colour-treated hair (yes, this means EVERYONE!)

Having  had the opportunity to work with many brands through the course of my career I have come to the conclusion that Pureology is by far the best choice for anyone who wants to extend the life of their colour.  Pureology was created in 2001 in Irvine, CA and has grown rapidly ever since. We are an all natural product, using only organic botanicals and natural extracts, while creating our formulas to be super concentrated so the consumer can receive more applications per bottle.  Our products have rich, creamy, decadent lathers and aromatic essences to create a total experience for our consumers. We feature Zero sulfates and our exclusive Anti-Fade Complex in our products so you are protecting your colour starting with our shampoos all the way down to our hairsprays. We have many different systems for every hair type imaginable. My personal favorite right now is the brand new line called Super Smooth. This is for anyone with coarse, multiple-chemically treated hair who wants to achieve super smooth results. Also this can be used successfully on clients with fine hair who also want to smooth down frizz and add incredible shine. With this new line, Pureology also introduced its new technology of the Thermal Anti-fade Complex.  Basically you are protecting your colour while also protecting your hair from heat. I personally guarantee that after one time of using Pureology , you will be so impressed you will want to continue using the product.

If you are ready to have hair that is shiny, rich and luxurious then come see me for your free consultation at Tera Lane (205.248.2244). We will address all aspects of your hair and I will customize you a plan to achieve the results you desire.